To engage, entertain, empower and enable people by unlocking amazing stories of human endeavour. We aim to change perceptions about motor racing and STEM (science, technology, engineering & maths), inspire visitors to realise their potential and deliver shared experiences.
Our mission is to deliver a customer experience that is authentic, passionate, safe and seamless and create an amazing day out for all our visitors. By fostering shared responsibility for the customer experience, we will make the Silverstone Interactive Museum the UK’s best independent visitor attraction.
We will use the unique potential offered by motorsport to engage minds both young and old with STEM subjects in the most exhilarating, immersive and interactive way. Through the story of Silverstone we will make motor racing accessible for both fans and people with no prior interest in the sport.
We will preserve and celebrate motor racing heritage from the epicentre of global motorsport and increase awareness of the value of engineering. Our educational experiences will be inspiring, engaging and entertaining.
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